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Social Media & Public Opinion

Social media has changed the way public opinion is formed and how people communicate with each other. It used to be that most information came from things like TV, newspapers, and radio. Today, platforms like Instagram, TikTok, and X allow anyone to share their thoughts and opinions with a large audience instantly. Due to this, public opinion can form much faster, and people have more opportunities to participate in discussions about social and political issues.

One major impact of social media is how quickly information spreads. A post can go viral within hours if people start sharing it and using hashtags to attract more attention. For example, the #MeToo movement spread widely through social media and encouraged people around the world to share their personal experiences with sexual harassment. This shows how social media can also help raise awareness and influence how society views important issues. 



Storytelling also plays a very big role online. The Narrative Paradigm suggests that people are often more persuaded by stories than by facts alone. On social media, personal experiences, short videos, and more emotional posts tend to get more attention because people can relate to them. These stories can help audiences connect with the message and are more likely to share it with others. 


Another important idea is the Gatekeeping theory, which refers to controlling what information reaches the public. In traditional media, editors decided which stories were published, but on social media, algorithms and trending topics act as new gatekeepers by deciding which posts are shown to more users. 





Reference: 

Pearson, J. C., Nelson, P. E., Titsworth, S., & Hosek, A. M. (2021). Human communication (7th ed.). McGraw-Hill Education. 


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